A new survey says that celebrities like [lastfm link_type=”artist_info”]Blake Shelton[/lastfm] and [lastfm link_type=”artist_info”]Lady Gaga[/lastfm] who bombard fans with Twitter updates are likely to have shorter careers than those who maintain an “aura of mystique.” It could be that easy access to stars through social networking websites has made them less appealing and increases the likelihood of followers getting bored. Is this bad news for my partner Chuck Edwards, who has become quite a ‘Tweet-A-Holic” too?
Blake Shelton even took time during his honeymoon with Miranda Lambert to post this ‘Tweet’ to his followers!
The music industry is starting to consider restricting access to certain types of artists in an attempt to boost their staying power in popular culture and lengthen their careers. Although younger fans surveyed said they were thrilled by the idea of 24-hour access to their favorite stars, older respondents said their interest was tempered by a hankering for the days when stars were “more special.”
What is your opinion? Do you think that it’s better for celebrities to have an “aura of mystique” or to let the world know what you are constantly up to?