Many people say retail therapy is just a quick fix that lends a momentary high, but a new study says shopping can bring real happiness. Good news for emotional shoppers, but bad news for our bank accounts.

Researchers interviewed hundreds of people at shopping malls and asked them to keep a journal of their buying habits to monitor their emotions and any purchases they regretted. Most people who went shopping in a bad mood were more likely to make an impulse purchase. 62% of people bought an item to cheer them up while 28% said they spent money as a type of celebration. The study concluded that retail therapy purchases were overwhelmingly beneficial, leading to mood boosts, and no regrets or guilt.

Do you ever have regrets about retail therapy?


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