Mike “The Situation” Sorrentino usually gets paid to endorse products, but not everyone wants to be associated with the Jersey Shore star!
In a press release Tuesday, Abercrombie & Fitch Co. said they’d be willing to pay The Situation to stop wearing their clothes because they believe having him seen in their product could cause “significant damage” to their image. The company, which is often criticized for their naked catalogs, says The Situation goes against the “aspirational nature” of their brand, and it may be “distressing” to customers. Oddly, just last summer Abercrombie was happy to be semi-associated with The Situation, selling a graphic tee emblazoned with the word “Fitchuation“. MTV seems a bit amused by the whole thing. “It’s a clever PR stunt and we’d love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television,” said an MTV spokesperson in a statement.
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