I was devastated when I read this.  I actually thought it was a joke at first until I saw it was true.  Two long time friends are breaking up after 72 wonderful years together.  Celebrities are even surprised that Mike and Ike are breaking up.  See the video of their reactions!

I am a huge candy nut.  And not just things like Snickers and Hershey bars.  I’m a fan of gummy candy like Swedish Fish.  One of my all time favorites are Mike and Ike candies.  I’m not a fan of any flavors other than the original, and now I will not be able to get them together.  According to Yahoo.com, Mike and Ike are breaking up after 72 years.  It’s all a social marketing plan to get a younger generation to learn about the company and all of the candies it offers.

“What social media allows us to do, and which traditional media now reinforces, is to build and enhance the story over time and allow consumers to really get to know Mike and Ike,” he said.

Read more and see more reactions at Yahoo.com


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