Think you know what women really want? When it comes to gifts, it’s not the thought that counts. At least not in America’s wealthiest households. Two-thirds of affluent American women want gift cards as presents but less than a fifth of men will give it to them. I would think that this would apply to most women, not just affluent ladies. When you give a gift card, the recipient can pick out whatever they want, so what’s not to like about that? What are men giving women INSTEAD of what they really want…..

American Express confirms that 70% of women are gifted clothing or jewelry instead.

A survey of 625 households that represent the top 10% of the nation’s wage earners found a wide gap between what people want and what they will actually get. Women who have lots of money can of course go buy what they really want if they don’t get it as a gift. But what about the rest of us?

Ladies: Do you prefer your man to ‘select a gift’ for you, or would you actually prefer a gift card?


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