If you’re looking for the best prices on Christmas gifts, Black Friday may not be all that it’s cracked up to be. If you are patient, and wait until the second week of December, you might score some big deals! But, it’s a gamble… because you might not.   According to a Deloitte survey, 44% of shoppers plan on making purchases for the holidays only when items go on sale. When popular toys are in short supply there is no incentive whatsoever for stores to discount them. But, if Christmas is rapidly approaching and toys haven’t been flying off the shelf, stores will begin discounting.  Here’s what happened last year…..

During the second and third week of December 2011, many toys deemed “hot” by Toys R Us were marked down by 50% of more.

So if you stood in line on Black Friday and did not get at least 50% off, you may have been better off to wait, like last minute shoppers like me do! I usually do the majority of my shopping online, but for in-store purchases, I go the last week before Christmas and I have saved a ton of money by doing that too. Almost everything I bought was at least 50% off!

Is Black Friday a tradition you plan to continue, even if you could ‘gamble’ and possibly save even more money?

Why will you (or will you not) wait this year?


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