Chuck Edwards laughs at me when I make up ‘new words’ and he calls it “Ling-lish!” I take full credit for the term ‘buzzkiller’ which I totally believe I made up about my now husband years ago when we were dating. Thanks to all the new technology, every year now in the world of business there are new ‘buzzwords’ that are added to our vocabulary. What buzzwords will have us buzzing this year?

Business News Daily interviewed small business owners, PR people, entrepreneurs and others to give us a heads up on which buzzwords we may see. The list includes:

Advertainment – Advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.

Phablets— A mixture of a smartphone and tablet.

Return on involvement – A brand that gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and giving the local residents a gathering spot.

Inventreprenuers – An entrepreneur-inventor hybrid that markets and/or manufactures their own creation.

Twinternship – An internship where the student’s mission is to promote the company and its brands using social media such as Twitter and Facebook.

Wantrepreneur – Someone who hasn’t taken all the steps necessary to take the leap into entrepreneurship.

Minergy – Someone who uses “minimal energy to get the task accomplished.”

Tri-ti-tasking – Doing three things at once.


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