By Linda Lee

While entire neighborhoods have been literally wiped put, the water tower in the small town of Moore, Oklahoma still stands proud, with its bold lettering honoring their hometown hero, Toby KeithThe Today Show‘s Matt Lauer was there with Toby, as he flew in to see the damage firsthand. It’s definitely personal for Keith, whose sister, mom and other family members still reside in the town that was hardest hit on Monday when a F5 tornado barreled through, leaving little behind in its path. It’s hard to even imagine unless you see for yourself, check out the video here

Watch as Toby Keith arrives in Moore,the town where he grew up in, and tells Matt Lauer how his friends, family and neighbors in this small, close-knit community are resilient, but definitely need help right now.

Red Cross

The easiest and fastest way to help these folks in need is to text “Red Cross” to 90999, and donate $10 which will simply be added to your cell phone bill. Many of today’s biggest country artists, like Blake Shelton, Carries Underwood, Garth Brooks, and Reba McEntire, were either born or raised in Oklahoma and many are already working together or individually on fundraisers to help the tornado victims in Moore.

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