Eric Church has released the video for a song called “A Man Who Was Gonna Die Young” from his new The Outsiders CD. The video from his previous single, “Give Me Back My Hometown,” was the first in a string of clips that will all be connected and eventually play out like a movie.
In the meantime, however, viewers might be confused with what they’re watching. Eric tells The Dr. Don Show with Rachael and Grunwald that’s all part of the plan. “We’ve conceived and conceptualized what these videos are gonna be. There’s a storyline, so basically everybody you see in the ‘Give Me Back My Hometown’ video, all the characters, they each have a story line and they all relate to each other and a lot of the people — actually, the person we worked with on this did Breaking Bad and there’s an actor from Breaking Bad that’s in the video. Great show! I wanted something more compelling than just, ‘Here’s a music video and here’s what it’s about.’ I think that creatively and artistically there’s some broader story lines there, and I thought it would add some intrigue and add some fun to continue to carry this thing throughout the album. I don’t understand it either. It’s one of those things that we’re filling in, and there’ll be some in between stuff, too, where there’ll be some teasers, almost like a movie would be. The interesting part of it I can tell you is every person, no matter where you enter of those characters, they all connect to each other, so that’ll be the interesting thing as we go forward.”
Eric is making his way back to the States after wrapping up a string of dates overseas just yesterday in Oslo, Norway.