By Jason the 200 lb. Cowboy

The Dr. Don Show with Rachael and Grunwald talked with Chris Salgardo, the president of Kiehl’s USA, a company that makes skin care products since the 1850’s! Chris talks with us about their 5th annual LifeRide, which raises money and awareness for AIDS/HIV research through the organization called amFAR. Chris says, “Raising money is critical but raising awareness is as critical and we’ll at the end of this will raise a little bit over a million dollars in total from the life rides. It’s funded about 6 research grants for amFAR.”

The LifeRide this year starts in Milwaukee and goes through to New York City. Along the way, Chris (on his Harley Davidson Breakout) and other various celebrities, including Gilles Marini (from Sex and the City and Dancing with the Stars)  and Teddy Sears (currently starring in Masters of Sex on Shotime) and other motorcycle enthusiasts will stop at various Kiehl’s Stores. On Wednesday, August 6th, they stop at the Sommerset Collection. The public can follow along #LifeRide5 live updates via Kiehl’s Twitter, Instagram and YouTube.

Chris also says, “If you’re a Harley fan and Harley Davidson is the title sponsor of the ride along with Fiji Water, you’ll be able to see all the bikes that we are riding and there are some sweet bikes.Come check out mine, I’ve got a new Breakout and I’m pretty proud of it. I told my mechanic I wanted people to hear it on Mars.”

The public event is on Wednesday, August 6 from 11:30 a.m. to 1 p.m. at the Kiehl’s store at The Somerset CollectionTroy Mayor Dane Slater will proclaim August 6 “Kiehl’s LifeRide for amfAR Day” in Troy. Refreshments and Detroit’s favorite foods available- all donated by Better Made Snack Foods, Detroit Popcorn Company, Garden Fresh Salsa, and Taste Love Cupcakes, Royal Oak Michigan’s gourmet cupcake shop and 2012 winner of “Cupcake Wars” on the “Food Network.” Local HIV/AIDS organizations in metro Detroit will be in attendance to support the cause.

Kiehl’s will introduce a Limited Edition Ultimate Strength Hand Salve, a jumbo size of the company’s classic formula and customer favorite. 100% of Kiehl’s net proceeds from the sale of this product, up to $25,000, will benefit amfAR. Celebration discount of 15% on all purchases at the Kiehl’s store at The Somerset Collection on August 6, with the exception of charitable products and value sets, to donate the difference to amfAR, up to a $125,000 total donation.


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