By Jason the 200 lb. Cowboy

Eric Church will debut the new music video for his current hit single, “Cold One,” in three stages beginning today, in which he will reveal it exclusively to members of his fan club, The Church Choir, at EricChurch.com. On Saturday (August 9th) and Sunday (August 10th), you must visit his website and enter your e-mail address or social login to be able to unlock “Cold One” for viewing and be eligible to win a Church-branded Yeti cooler.

Everyone will have access to the “Cold One” video on Monday (August 11th) when the clip airs on CMT, GAC, VEVO, and all other music video outlets. The video was shot at a beer warehouse and bar outside Nashville. “Cold One” is the third song from Eric’s The Outsiders album which was released in February.

Eric co-wrote the song for his current The Outsiders album, and he tells us it’s a nice break from the more thought-provoking songs on the CD. “It’s light-hearted, and I feel like when you hear ‘(The) Outsiders’ and ‘A Man That’s Gonna Die Young’ (from the album), it can come across as, ‘This guy’s taking himself really seriously.’ And I think you need ‘Cold One’ to kind of have a chuckle and go, ‘Oh, it’s okay. This is music. We’re having a good time. Let’s laugh.’ It’s not so focused on the art part that you lose having a good time, and that’s what that song to me sets up is it’s fun.”

 

 

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