By Philip Cosores

Though the great state of Tennessee can’t boast the star power of, say, California for their tourism ad, they still were able to land some pretty high-profile gets for their recent commercial.

In the video, titled The Music. Made in TennesseeJack White and Keith Urban are among the many musicians that lend video footage of themselves performing for the the thirty second spot.

Related: Jack White, Eddie Vedder and Paul Simon All Went to the Same Seattle Mariners Baseball Game: See the Epic Group Photo

Interestingly enough, neither White (Detroit) or Urban (Australia) actually hail from Tennessee, but maybe that’s why they were chosen; each artist demonstrates the draw of the state for musicians, with cultural cornerstones Memphis and Nashville both hotbeds for musical activity.




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