How to Launch a Fashion Blog: The Story of The Style Scout, Alia Ahmed-Yahia

By Courtney E. Smith

Starting a fashion website is easy, right? You take some photos, post some buy links and bing, bang, boom, you’re done. Well, think again.

When caught up with Alia Ahmed-Yahia, the woman behind fashion site The Style Scout and host of the Style Scouting podcast on, to find out more about her fashion roots, we also discovered that building a brand is hard to do.

“I moved to New York when I was 21 years old. I knew no one,” Ahmed-Yahia recalls. “I basically sent my résumé to everyone that I possibly knew might have a connection. A friend of a friend of a friend worked at GQ magazine and he reached out to me asking if I was interested in being a fashion assistant. I was open to anything creative but I knew zero about fashion.”

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